vaayacylia
vaayacylia Finance Academy Logo
North Geelong VIC

Behind vaayacylia's Journey

We started with a simple observation — most businesses struggle with expense tracking not because they lack tools, but because they lack clarity. Since 2018, we've been building solutions that actually make sense.

How We Got Here

Back in 2018, our founder Kirsten was helping her family's small manufacturing business get their books in order. The existing expense management tools felt like they were designed by people who'd never actually run a business — too complex for daily use, yet somehow missing the features that actually mattered.

That frustration sparked an idea. What if expense categorization could be intuitive? What if businesses could understand their spending patterns without needing an accounting degree? We started vaayacylia to bridge that gap between sophisticated financial tracking and real-world usability.

Today, we're proud to serve over 800 Australian businesses, from corner cafes in Melbourne to construction companies in Perth. Each client teaches us something new about the diverse ways businesses manage their finances.

Team collaboration workspace showing the authentic working environment at vaayacylia

What Drives Us Forward

Clarity Over Complexity

We believe financial insights should be accessible to everyone, not just accounting specialists. Our approach focuses on presenting information in ways that actually help business decisions.

Purpose-Built Solutions

Every feature we develop comes from real client needs. We don't add functionality just because we can — we add it because it solves genuine problems our users face daily.

Partnership Mindset

We see ourselves as partners in your financial management journey, not just software providers. Your success directly influences how we evolve our services.

Meet Our Team

The people behind vaayacylia's commitment to practical financial solutions

Kirsten Chen, Founder and CEO of vaayacylia

Kirsten Chen

Founder & CEO

Former financial consultant turned entrepreneur, Kirsten brings 12 years of hands-on experience helping businesses streamline their expense management. She still personally reviews every major feature update to ensure it meets real-world needs.

Maya Rodriguez, Head of Client Success at vaayacylia

Maya Rodriguez

Head of Client Success

Maya joined us in early 2020 after managing operations for a regional restaurant chain. Her firsthand understanding of expense tracking challenges helps our clients transition smoothly to more effective financial management practices.

Our Operating Principles

These values guide every decision we make, from feature development to client relationships.

  • 01

    Honest Communication

    We tell you what our system can and cannot do. No overselling, no hidden limitations discovered later. Transparent pricing, clear timelines, realistic expectations.

  • 02

    Practical Innovation

    We innovate to solve problems, not to impress with technology. Every new feature must prove its worth in real business environments before we release it.

  • 03

    Long-term Thinking

    We build relationships and systems designed to grow with your business. Quick fixes don't interest us — sustainable solutions do.

Professional workspace demonstrating our commitment to practical financial solutions
Team meeting focused on developing user-centered expense management features

Ready to Work Together?

We'd love to hear about your expense tracking challenges and see if vaayacylia might be a good fit for your business needs.

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